If you’re a business owner, this might be one of the most important podcast episodes you listen to. That’s because as an entrepreneur, whether you’re just starting out or have been doing this for a while, you’re probably constantly coming up with ideas. Some of those ideas are probably great. Some of them … not so great! But when it comes to great ideas, you need to know how to actually get them out into the world. And I’m not talking about specific strategies, like email or advertising. What I’m talking about is this: How do we take our ideas and put them out there so they’ll spread?

That’s the big idea behind today’s episode. This stuff is on the level of Made to Stick by Chip and Dan Heath, or Outliers by Malcolm Gladwell. Today I’m talking to Jeff Goins, from GoinsWriter.com. Jeff is a great friend of mine, someone I’ve known for over a decade now who’s been on the show before and has helped me with my own book writing. And he’s here today to help us all out. So if you’re looking to create ideas that spread on their own, this one’s for you.